Often considered a “new wave” in advertising, digital marketing is an increasingly popular career path. In most cases, digital marketing firms prefer versatile candidates who can complete tasks beyond their job description. The five majors listed below teach students both specific skills and versatility, making them an asset to any future employer. If you are looking to get into digital marketing, here are our top 5 majors to get you started in the right direction.
1. Marketing
The marketing department pulls in a lot of students looking for digital marketing careers. As technology advances and digital applications become a cornerstone to business marketing practices, schools have followed suit by adding digital courses or specializations to their traditional marketing programs. Check out your school’s curriculum to see what options are available in the marketing department. You may even find that your school offers a Bachelor’s Degree in Digital Marketing itself.
2. Communications programs prepare students for digital marketing jobs as they focus on developing verbal and written skills and teach students to understand and decode messages in the world around them. Many programs have classes in public relations, marketing and advertising. Because the curriculum surveys a variety of fields, graduates are exposed to many different business practices and skills that transfer to the digital marketing industry.
