Marketers, are you still wondering whether adding social tools to your landing page will increase your conversion rates? With more than half of all new users abandoning your site once they’re asked to register, you may want to think about it, and fast.
A great landing page is crucial for any marketing strategy. This is where your target users “land” first after they’ve been redirected from your email, social or advertising campaign. And now that your leads are landing you don’t want them to take off.
If you have previously searched for landing page optimization tips I am sure you have seen many basic suggestions such as:
1. Have a Strong Headline
A well-written headline is crucial and your leads may not read past this point if they don’t know the who, what, when, where, how and, most importantly, why this is important to them. This goes with basically anything online. You have to attract them, end of story.
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2. Write Killer Content
Think the four C’s: clean, clear, concise, cohesive. You only have a few seconds to grab your users’ attention. Make the page easy to read and skim. Plain English is a must as is ample white space, short paragraphs, bullet points and no distracting images or icons.
5 Killer Social Tools for Shaping Up Landing Page Conversion
