Everybody wants more Facebook shares. Think of allllll the content that gets shared on Facebook every single day. Super valuable, right?
Well, only about 23% of all sharing activity takes place on Facebook.
69% of all sharing activity takes place on Dark Social.
Big difference, right?
See, the people over at RadiumOne recently released this study all about Dark Social. (You can read it yourself here, if you want.) Whether or not you’ve ever heard of Dark Social, this is super important.
Don’t believe me? What if I told you that almost 1/3 of all consumers ONLY share content via Dark Social? Do you really wanna miss out on as much as 1/3 of your possible audience?
(Didn’t think so.)
So today, I want to give you a closer look at this Dark Social stuff – what it is, why it matters so much, and most importantly, how you can start taking better advantage of it to improve your web marketing.
