It’s been said that there are three kinds of marketers and how they deal with trends: those who let it happen, those who make it happen, and those who wonder what happened! So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.
Twenty-fifteen, and the future it will bring, will soon be upon us. In numerology the combination of number 1 (representing leadership and forward movement) and the number 5 (the numeric for business and finance) becomes 15, the fusion of leadership and forward, profitable momentum. This is only useful, of course, assuming you’re a marketer willing to bet your brand’s success on a divine relationship between numbers and impending events.
In the real world, however, when it comes to trends and the future, a Brand Keys’ review over 150,000 predictive loyalty and engagement assessments is a more reliable way to identify trends coming down the road in 2015. Take a look:
