There are loads of facts, figures and reports that come out of the USA, especially towards the end of the year. What we don’t get, not that often anyway, is the same sort of information for the UK (well, there is this forecast).
While social media is something that happens worldwide, and yes many of the techniques can be used wherever you are, there’s far too many differences between societies and cultures to make it a matter of ‘cut and paste’.
So I am very happy to see an infographic based on real figures coming out of the UK, thanks goes to Ian Anderson Gray and his post – The State of Content Marketing in the UK
A little background first…
Content Marketing – How UK Companies Rate Their Effectiveness
