Anyone can create a website and start a business. Indeed some people could do so in an hour or less.
But consumers want to buy from businesses that have demonstrated that a product or service will benefit customers. Besides having a unique selling point, what can separate your company from a competitor’s is testimonials from customers.
Fortunately, you can obtain testimonials in a variety of ways. Here are five social-media sources to mine for their collection of testimonials.
Related: 3 Ways to Make an Offer Your Prospects Can’t Refuse
1. Facebook comments.
If your company has a Facebook page, you’re probably already monitoring its posts so as to respond to fans and other customers.
Any positive comments posted to the Facebook page can also be imported as testimonials on your business site since they are public updates. Simply click on the drop-down arrow at the top right of an update and select the embed post option.
This will let you copy the HTML code in order to embed the post complimenting your product on your website. It makes for a perfectly credible testimonial as it can be linked back to a real person’s Facebook account and the embedded post comes fully formatted.
Posts to your page with images can be embedded with the image, which adds powerful visual content to testimonials.
When encouraging customers to share what they love about your company’s products and services, ask them to do so as a comment that they directly post on the Facebook page. Comments to a post already made do not come with that nifty button for embedding the code on your website.
