Do you want to run a marketing campaign but you’re tired of running a promotion?
There are a variety of ways you can run marketing campaigns that garner engagement and reach your audience without having to give something away.
The best outlet for these campaigns is social media.
Did you know that 8 out of 10 small businesses use social media for their business to drive growth? (Tweet this stat)
When a business combines their social media presence with their marketing goals, great things can happen.
Sometimes coming up with those ideas can be hard, which is why I’ve put together three examples of non-promotional marketing campaigns that businesses can use to drive traffic, build leads and convert followers into sales.
#1. Offer A Valuable Resource
In the last three years, we’ve turned our resources, such as downloadable PDFs, infographics, eBooks and guides into one of our top sources of revenue.
Resources give your business a chance to position yourself as a leader in your industry and educate your existing and potential clients.
There are a lot of materials that can build a great resource, such as statistics, best practices, white papers, case studies, employee highlights, etc.
I recently came across a great example of a valuable resource offering from SBLI a life insurance company.
They chose to use a marketing campaign to display a Life Insurance Quick Guide.
Life insurance can be confusing so they’ve broken down the information into four main points that they feel people need to know.
They then used a campaign to display those points in a visual and easy to follow fashion.
3 Non-Promotional Marketing Campaign Ideas to Boost Engagement
