Taking the time and effort to create the perfect social media post has never been more important. All social media platforms are swamped with content – both good and bad. After you’ve taken the time to create great content or curated something to share, you need to present it in the smartest possible way.
“Content is currency — something we trade for our audience’s attention.” Frank Strong
I think that social media is the new television and that you need to be entertaining and informative with your social media. You’ve worked hard to build your content strategy but having a laser beam focus on only your brand doesn’t always build or maintain people’s attention which is as best around seven to ten seconds. The average attention span was twelve seconds in 2000 and was eight seconds in 2012 according to Statistic Brain. Wow, right?
So, what does this mean for today’s social media marketers and professionals? You need to be entertaining and add some fun into your social media content mix. Promoting only your product, book or blog non-stop won’t be interesting to anyone, most likely not even yourself. Keeping your ratio of content at 90 percent other people’s content (OPC) and 10 percent your own content will help you but don’t be too dry or stuffy when you create your editorial calendar.
