I just returned from a two week adventure in India. It was beautiful, challenging, chaotic and fabulous.
The other night while suffering from extreme jet lag and unable to sleep, I was thinking about the upcoming Facebook Ad program and it hit me that we can learn a lot from the business owners in India.
I spent 8 days in Rishikesh, in the north of India and the self-proclaimed capital of Yoga. There are dozens of yoga training programs offered in Rishikesh. It’s also a holy city, located on the banks of the Ganges River in the foothills of the Himalayas. The city is teeming with tourists, yogis and spiritual pilgrims, both from the West and from all over India.
There are hundreds of shops selling trinkets, jewelry, souvenirs, clothing, etc., etc. Most of the stuff is similar, if not exactly the same, from shop to shop. So how does one shop standout from another to attract the valuable tourist rupees?
There is a cacophony of advertising EVERYWHERE, and the shop owners frequently stand in the doorway shouting about their wares, engaging with people as they wander by, inviting them to enter their shop where they can move into their masterful sales patter.
