Keep ‘em guessing.
It may work on a first date but it’s not a good tactic for your landing pages.
Why?
Because ambiguity in your copy can be a conversion killer.
Many marketers seem to have a difficult time writing copy that keys their prospects intoexactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.
And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.
Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid.
Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
