Content marketing is a critical component of any digital marketing strategy. Whether it is a small agency or a big corporation, content marketing is must to get the digital marketing success.
There are more than 34,000,000 different pieces of content get shared on web every day. The majority of the content (almost 65% to 70%) is created by the B to B marketers. So competition is really very tough now. It is not just about creating the content it also matters that how you promote and advertise the content to meet your marketing goals. So many times it happens that you write an excellent blog post, but it doesn’t get the response you have expected. There are two main reasons for this. One is the mistake that you are doing while creating and promoting your content and the second is the thing you are not doing which you should do while creating and promoting content. In this post we are going to discuss 7 basic content marketing mistakes that generally marketers do and will also find out how you can avoid these mistakes to get maximum success through your content marketing strategy.
Moving forward without proper planning
It is essential to know why you are doing that before you start any job. Is your content directly completing your marketing goals or it is a part of your conversion funnel? How the output and the success will look like? How you will be able to measure the success ratio? These are the few questions that you must ask yourself before creating any piece of content. Proper planning leads to consistent success. Many times it happens that you write 5-6 stunning blog posts in just two weeks and that generates the significant audience base for you; but then your readers have to wait for three months for your next blog. This should not be happened. You can avoid such situation by doing proper grounds work. Do proper planning and schedule your every post strategically. That will help you to keep readers interested and develop healthy relationship with readers.
