30 Actionable Content Marketing Tips You Can Use Now
Does your 2015 content marketing strategy benefit from the use of a variety of B2B content marketing tactics?
Before you answer, let’s examine the tactics used by other content marketers according to Content Marketing Institute and MarketingProfs’s 2015 B2B Content Marketing Budgets, Benchmarks and Trends for North America to see how your efforts measure up against your peers.
In 2014, marketers use an average of 13 content marketing tactics. They plan to start 8 new content initiatives on average during the next 12 months. That translates to just under 2 content initiatives per month.
70% of marketers are creating more content than they did in 2013. Further, 42% of marketers publish NEW content multiple times a week or day.
