You know engaging content is important. But no matter how often you update your website or post new blogs, nothing seems to increase traffic to your site.
Since everything from word choice to formatting and structure has an impact on whether or not someone clicks on your content, engaging readers has come down to a science, really.
It’s not enough to simply type up some insightful information or an opinion about a topic and assume it will engage people. With a constant and steady flood of information crowding timelines and inboxes throughout the day, it never has been more important to make sure you stand out among competitors, and every other company and individual as well.
So what makes great web content stand out? The most read and shared pieces of content do the following:
Address Very Specific Topics
When writing content, target it toward a specific type of customer that may be searching for your services/products, and consider what would influence their decision. For example, if you are a chiropractor blogging about the health benefits of your therapy, tailor the post to a particular type of person interested in chiropractic care, such as someone recently in a car accident.
Although there are many benefits to chiropractic treatment, people will be more inclined to read a post that is centered on their particular need for it. You can use subsequent posts to cover other areas of interest.
