Launching a marketing campaign can be stressful. Sometimes it’s hard to gauge whether your launch will resonate with prospects or if all your hard work will go to waste with a colossal campaign flop.
But it doesn’t have to be a shot in the dark.
Your followers, leads and current customers are all invaluable resources. They can help you determine your product roadmap or the direction of your next marketing campaign.
All you have to do is ask.
Here are three ways you can use landing pages to help generate and validate ideas for future marketing campaigns – for bigger impact and more conversions.
1. Generate ideas with community involvement and gamification
If you want to launch a new campaign, why not swim with the current and create something that the majority of your audience actually wants and needs?
When CSSHat set out to add new features to their product, they asked users to vote for their most wanted feature on a simple landing page.
How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages
