One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.
With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the competition in 2015.
What Goes into a Content Strategy
Content strategy has evolved way beyond brochures, ads in print publications, and sending people to a well-written web page. You need:
- To curate a strong and consistent presence across key social media networks
- A well-written blog with a consistent publishing schedule
- To cover topics that are of interest to your customers and provide a reason for them to return to your website frequently
- A way to measure the impact of your content strategy and tweak what isn’t working
- To craft a clear, unified, documented content plan for your team
