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Chances are, you’re familiar with BuzzFeed as your go-to workday procrastination. The site has helped you figure out what city you should live in, normalized your struggles as ashort/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video.
But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need — revenue. BuzzFeed’s sales team is made of approximately 50 reps nationwide who sell the value of the listicle to companies such as Target, Toyota, Starbucks, Disney, and Unilever day in and day out.
How do they do it? I got on the phone with Blake Boznanski, sales director, to find out. In this Q&A, he talks about why content might be the future of advertising, keeping up with industry trends, and the social selling tactics he swears by.
How BuzzFeed Makes Money: An Inside Look at Their Sales Process
