As content marketing continues to increase in popularity in every industry, more marketers are focusing on the value it can bring to the table. It’s true, content marketing is a great way to reach a new audience, generate brand awareness, educate consumers and more — but it also can be very detrimental to a marketing strategy, especially if it isn’t done the right way.
At Scripted, we’re focused on improving the quality of writing on the Internet. Thousands of marketers have come to us to fuel their content creation efforts by purchasing original written content from our platform. However, a successful content marketing strategy needs more than just engaging content. It needs a solid plan, concrete goals, defined metrics of success, a thorough understanding of an audience and strong promotion plan.
In the following infographic, we decided to focus on the part of content marketing that marketers are often hesitant to talk about: the dark side. Scroll through below to learn more about the dark side of content marketing, in addition to advice on how to avoid becoming one of these scary statistics.
