In case you haven’t heard, Pinterest is now providing a way for businesses to reach their ideal customers using promoted pins. These pins, which are similar to Facebook’s promoted posts and Twitter’s promoted tweets, allow businesses to choose a pin, set up targeting and pay only when people click through to their website.
The company has been testing out promoted pins for some time now, however only with a select group of big brands. The feature is now open to the general public (at least in the US), however you still have to apply and be accepted in order to access it.
If you would like to sign up for the promoted pins waitlist, you can do so here.
I know many of you don’t yet have access to the feature, but I thought we could get a jump start on the why’s and how’s of promoted pins: why businesses should be excited about them, and how you will be able to use them to drive sales.
