Content marketing is more than a trend. It’s here to stay. The only thing that seems to have changed as the technique has evolved is the media through which marketers reach out to customers. Content marketinghas moved from social media and blogs to video and infographics, appealing to many consumers’ visual nature.
One factor motivating the trend is YouTube’s continued popularity, with the video-sharing site having been called the second most popular search engine. Each month, YouTube processes more than three million searches, delivering up clips of cute cats, TV episodes, and much more. Marketers, realizing the potential audience for video-based social sharing, have begun to find ways to use video as part of their content marketing plan. But creating professional-quality videos isn’t an easy task for an amateur videographer. Here are a few tools that can help your small business improve its video content marketing.
