User generated content (UGC) campaigns are one of the hottest trends in social media marketing right now, and for a very good reason. With modern social media users spending more than five hours per day consuming UGC, and UGC-based campaigns proven to be 20% more influential on purchasing decisions than any other type of media, marketing and social media professionals have a lot to gain by taking note.
In fact, 25% of search results for the world’s top 20 brands are links to UGC. In addition, UGC can complement existing campaigns, form the foundations of new ones, and drive high engagement from your community. But how can you incorporate UGC into your marketing and social media strategy?
Here are seven ingenious ideas to help you use UGC as the building block for your marketing and social media campaigns, with brand examples to give you inspiration on how to use UGC for highly effective marketing strategies.
7 Ways To Harness The Power Of User Generated Content In Your Marketing Campaigns
