This week on The Brainfluence Podcast, we are changing it up again with a solo episode with just me, your host, Roger Dooley. On this episode, we are going to dive into how our five senses can connect with and influence the minds of retail consumers.
I recently spoke about this topic in my opening speech at Neuromarketing in Retail 2014 in Amsterdam. The conference, sponsored by the Neuromarketing Science and Business Association, focused on the convergence of consumer neuroscience and shopper marketing. Neuromarketing in Retail 2014 featured a range of extremely talented speakers, covering topics such as scent marketing, fMRI studies and much more.
