UserTesting’s own Hannah Alvarez recently posed a question over at GrowthHackers.com regarding the importance of UX within the larger framework of growth hacking, or more broadly its role in a company’s growth strategy. Not only did the question spark a fun discussion among the community, but it highlighted just how important a role UX plays in driving growth.
Most growth teams that work with digital products are aligned around the critical need for the product to create lasting growth. Growth teams often report into the product team, not the marketing team. They are charged with finding wins by turning the natural use of the product into growth levers.
