Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits.
If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being said, I see a lot of marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That approach not only wastes time, but it wastes resources that could be used in more profitable ways…
