Facebook ads aren’t as easy to manage as it might seem. There are several factors that make them time intense and unpredictable. Some of those factors include, but are not limited to:
- A temporary change in competition for your target audiences. Facebook has a lot companies that test several audiences to find the ones that work best for them. Whenever a new company is testing your same audience, there will be an increase in the cost your business needs to pay to enter an auction. This causes a temporary increase in the cost per acquisition…
