image credit: quka | shutterstock.com
As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to thrust their products into the consumers’ vicinity and at the same time, appeal to their taste. For instance, a commercial soap ad in between a TV series or a radio program, would be enough to sway consumers’ preferences of buying a soap product. In fact, that gave rise to the term ‘soap operas.’ Procter and Gamble (P&G) would produce radio and TV shows so that they could advertise their products during the breaks.
Fast forward to 2016, and you will see that brands have drastically changed the way they communicate with consumers. In the Internet era, brands push their products to their consumers in the form of recommendations. That is why Amazon and other ecommerce sites are able to execute targeted ads in the form of suggestions and recommendations…
