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You may have a strong, well-developed company mission, and a vision that summarizes your organization’s long-term plans and values. You may also have a brilliant content-marketing strategy, capable of attracting thousands of new people to your brand and keeping your current customers engaged. But, how well do these two areas of your brand strategy mesh?
Related: 6 Reasons to Invest in a Content Marketing Strategy Right Now
My experience in working with small- to mid-sized businesses is that content-marketing strategies often get treated as separate entities, distinct from a brand’s core mission and objectives. Why? Because content marketing is seen as an external platform, an advertisement, when it should be seen as both an external display and a showcase of your company’s internal values…
6 Ways to Align Your Mission With Your Content-Marketing Strategy
