With so many emails hitting inboxes every day, grabbing your subscribers’ attention can be tough. Holding onto their attention once they open? Even tougher. But trying to keep them continuously engaged with one email for a few hours, or even 2 days? That’s insane.
When the Litmus marketing team began to brainstorm ideas for announcing the dates for the 2016 Email Design Conference (TEDC)—and reveal the surprise location (spoiler alert: it’s San Francisco)—we all agreed that using email gamification to reveal the city in the email would be a great way to get our audience to participate. That idea carried over to another email announcement that tickets were on sale…
