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The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean? If you are worried about your content falling short, this five-point checklist will put your mind at ease.
1. Is My Content Error Free?
Trustworthiness is a major factor when it comes to a page’s ranking with Google. Boosting a company’s integrity is also one of the main focuses of any content marketing strategy as consumers are much more likely to make a purchase from a business they trust. Content that is riddled with grammar errors and misspellings, uses bogus or outdated sources, or is poorly organized will not only fail to rank well with Google, it will not rank at all with consumers…
