Success with content marketing goes well beyond research, writing, and publishing. Measuring the impact of your content marketing is the only way to know that what you’re doing is working.
A content strategy with clearly-defined goals is a must. Without well-defined goals, the content you’re producing is little more than noise – and it’s not going to satisfy the needs of your customers…
The 5 Goals Every Content Marketer Needs to Have to Drive Massive ROI
