In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit.
Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ.
Performing an SEO audit or having one performed for you is an opportunity to understand what’s working for your website, what is not, and where opportunity lies. While every site is different, there are a number of areas to be reviewed that are common among nearly every one. This three-part series is going to cover:
