With more companies investing cash into creating content, it’s easy to clog up your content management solution over just a few months of content creation. For some marketers, that might not seem like a particularly big issue. After all, you made it, you know what the purpose is, and you know where to easily find it.
For salespeople, it’s not so easy. They don’t have a map in their heads of what’s new and what’s stale, and if they have to navigate through clutter, that’s time taken away from actual selling. Auditing sucks, but here are 3 good reasons to hunker down (and how to go about it)…
