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Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead.
Only a few short years later, direct mail is on the rise again. As a company that sends print newsletters, we are seeing both large and small businesses refocus on direct mail as they discover that they’ve swung the pendulum too far in the digital-only direction…
