Developing your brand as a startup is a tall task. In fact even though starting a company today might be easier, launching a brand is tougher than ever before due to the proliferation of new companies hitting the market. What we believe is the key is taking the time to know exactly who you’re targeting and what they’re looking for. We asked some successful, funded fashion startups to see what marketing and branding advice they had.
ThredUP.
“Go long in online video content. At thredUP we’ve seen the story-telling aspect of video helps engage customers better and turn them into stronger customers and brand advocates. While the upfront costs may be higher, we’ve seen the ROI in the short and long-term.” — James Reinhart, chief executive officer of ThredUP…
