Everybody seems to be focusing on the phrase in social media marketing that, “Content is king.” This concept that lays the foundation for content marketing seems to grow into the Holy Grail for B2B social media success. While creation of high quality and well-strategized content is key, there is more to know about content marketing that should be kept in mind before your “kingly” content will start to work wonders for your business.
5 Essentials You Need Before Starting Your Content Marketing Campaign