Laura Olin directed the social media team that oversaw one of the world’s most followed Twitter accounts: @BarackObama. You might think that Olin lives, sleeps, breathes, and dreams in 140 characters. But she still devotes great care to “Everything Changes”, her email newsletter, sent weekly to a loyal group of readers.
So what does the digital strategist behind one of the most popular Twitter accounts see in email?
“In this current era of Internet stuff, we rely on things being delivered to us,” Olin said in an interview. Email can be “kind of a throwback to an earlier age of longer-form not-for-social-media writing with a solution to the delivery problem built in.”…
