One of the most powerful attributes of Social Media is that sellers can engage buyers during all phases of the purchase process. That may seem easier said than done…but it doesn’t have to be. Great content is your path to victory. Expert content marketing “touches” the buyer no matter where they are in the buying cycle and turns fans into customers.
Content marketing is getting the right message to the right customer at the right time. One of the most overlooked factors in content marketing is a solid, workable content strategy. If your organization isn’t ready to produce meaningful, relevant content that attracts buyers, content marketing isn’t for you. If you’re “not sure” what to post, it can lead to failure and that may be the very reason you’re avoiding making a plan in the first place.
How to Use Content Marketing in the 7 Touchpoints of Buyer Experience
