During the Contently Summit last week, I weaved my way through a sea of content marketers during happy hour and interrupted their sips of Peroni to ask their content marketing predictions for 2015. Some of these marketers have been in the field for some time, while others are just starting to get familiar with content marketing. Nonetheless, they all had some pretty interesting predictions for 2015.
1. Audrey Gray, AVP, Lead Communications Strategist, Global Tech & Operations at MetLife @AudreyGray
We’ll be adopting content performance metrics that align to very specific business goals beyond brand awareness.
2. Chad Mumm, Creative Director at Vox Media, Inc. @chadmumm
I think that we’re gonna start seeing the idea of platform agnostic content. How do we extend this to a site, YouTube, Twitter, or Pinterest? Taking that capabilities to clients—taking a single campaign and extending them to different platforms will be important for our brands. In some cases, it could be adapting content, and in others, it could be creating new content for a specific platform.