While many have proclaimed the demise of Twitter in recent months, the platform is still the leading source of real-time news and updates, with no other provider able to match the immediacy, scale and insight of Twitter and its fast-flowing stream. This is partly why Twitter’s shift to an algorithm-based feed triggers comes with some concerns – Twitter’s strength is in the now, in what’s happening right at this very moment. And while the algorithm doesn’t necessarily upset that – it’s focus is on highlighting the best content that was posted while you were away before getting back into the real-time stream – at the same time, there is a risk it could distract from that core strength.
But something has to be done, user growth has stalled, people are less enamored with their 140-character missives than they once were. Or, at least, that’s the way it seems…
3 Ways To Use Twitter To Locate Relevant, Actionable Insights
