According to a new survey by investment bank Piper Jaffray, Snapchat has replaced Instagram as the app of choice for the teen demographic. 28% of the 6,350 U.S. teenagers asked to name “the most important social network” selected Snapchat. This is a jump from the 19% who voted for Snapchat in Piper’s Fall 2015 survey, showing that teens have embraced the “disappearing images” app that was once (incorrectly) labeled as purely a passing fad.
Teens aren’t the only ones embracing Snapchat: 60% of Americans aged 13-38 are using the platform, with over 100 million daily users. While we’ve written about Snapchat’s role as a branding vehicle before, it’s becoming more apparent than ever that brands, influencers, and publishers that aren’t yet on the platform are missing out…
Teens Choose Snapchat As Video Takes Over the Marketing World
