Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader.
My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding a strong paid search team is the most important and challenging aspect of my role as an associate director.
Today, I’m going to share five tips that have helped me to build successful paid search teams — the kind that overdeliver against expectations and provide enormous value to clients and stakeholders…
5 tips for leading a strong PPC team
