For most people, coming up with the perfect YouTube marketing strategy means developing an advertising strategy—videos meant to drive sales.
Instead, I want you to think of YouTube in terms of content marketing—providing valuable content to your customers that brings them back hungry for more.
It seems like only yesterday that Google was the king of search. Its closest rivals, Bing and Yahoo, had become shadows of their former selves, trolls hiding under the bridge of Google’s unparalleled success.
Then along came YouTube and screwed everything up…
A YouTube Marketing Strategy that Puts Your Customers First
