Neglecting your email campaigns is a costly mistake.
Email communication has been in use by the general public for roughly two decades now. In that time, the death of email has be touted again and again by various sources and outlets. With each new communication modality, such as social media, and most recently, Slack, many people were ready to tout the demise of email.
This has clearly never been reality. In fact, Adestra just released a 2016 study showing that email is stronger than ever. 73% of Millennials prefer to receive messages from businesses through email. Even the power of social does not compare to email…