Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.
Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them.
You can say whatever you want, but there’s just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up and leave…
