I have a conceptual problem with how most marketers visualize the sales funnel.
99% of the time, they either leave out retention marketing entirely, and they visualize it in a way that makes it appear to be less valuable than it is.
The focal point for most funnels is the conversion stage, when a customer first makes a purchase with your company. Of course you want to win new customers, but it costs you 7x more to convert new leads than it does to keep a current a customer. If you’re treating each sale like a big win, but not putting any energy into retention marketing, you’re celebrating victory way too early…
