Facebook’s News Feed is a quick and easy way for users to stay up to date on the people and topics that matter most to them. The average US consumer spends 40 minutes per day liking, commenting on and scrolling through News Feed updates.
Thanks to its sometimes frustrating but never boring algorithm, News Feed is far from stale. From happy to sad to funny to angry, the posts displayed here are varied in topic and elicit a range of emotions. So it seemed odd the quickest way for people to respond was limited to a simple “like.”
But that recently changed when the platform introduced an extension of its Like button called Facebook Reactions…
