The top four digital priorities for 2016 among companies, according to the EConsultancy Quarterly Digital Intelligence Briefing: 2016 Digital Trends report, are targeting and personalization, content optimization, social media engagement and multi-campaign management. Among these priorities, there is one point of focus: customer experience. The element that joins them all together: data.
The value of data is increasing exponentially, as it is proven to create a competitive advantage and become a crucial element of decision-making. While data currently has value in demonstrating what happened for a given campaign and sales effort, the goal is ultimately to increase the value of data from the “what” to the “why,” “when” and “how.”…
Don’t Let the Challenges of Data Get Your Digital Marketing Down
