When you’re planning blog posts, it can be hard to keep coming up with good ideas, let alone a good title.
Sure, you have a couple in the pipeline, and some other topics you’re itching to write about. But looking at the calendar a couple months down the line, you’re coming up blank. How is it that some places churn out insightful and well-written content every Wednesday at noon?
Some creative types chalk it up to one glorious “brainstorm”—a crazy spike in energy when you scribble maniacally and then all of a sudden you’ve outlined the next year’s worth of posts, ready to queue them up into WordPress. But in reality, that’s not how it happens. In fact, it can be really frustrating to hear someone talk about idea generation that way — as if it happens totally naturally and suddenly…