The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person.
Since the beginning of SEO, link building has been about human connection. People like Eric Wardwere building links on the web before search engines like Google existed. Ward and other link-building pioneers weren’t building links for SEO and search crawlers — they were building links for human readers and site owners, helping connect people to the information they sought.
People rely on the internet in their day-to-day lives more now than they ever have before, and the web is fueled by links. Search engines may be able to track links and even analyze them to a degree, but links are first and foremost designed to serve people. It takes human minds to create links that are truly valuable to other humans…
