Advertising has always had a muddy affiliation with the words “truth” and “honesty.” And though a brand’s intention may not be to deceive consumers, they feel that way when companies fail to disclose when someone endorses its product in return for gifts or money.
Brands want to sell more products but consumers want more transparency. At the heart of the Federal Trade Commission’s (FTC) Endorsement Guides is the belief that the average person evaluating a glowing recommendation wants to know whether endorsers work for the company or receive compensation in return for their positive testimonial. People want to know whether the reviewer is an authentic advocate without bias or is motivated by other factors…
Three Huge Mistakes You’re Committing in Your Social Content
