Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.
The first part of this article series on SEO in omni-channel marketing explained how search engines are intimately integrated into your customers’ lives. Ignoring SEO will eliminate you as an option when customers evaluate and buy things. SEO is critical to any company’s financial success and should be a top priority.
Today, let’s look at a seven-step process to incorporate SEO into an omni-channel marketing strategy…
